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NEW QUESTION # 80
Which of the following functionalities is NOT available in the Email Basics tab as a standard option for email campaign configuration?
Answer: D
Explanation:
In the Email Basics tab of SAP Emarsys:
* Option B:Correct. There's no checkbox to insert an "Unsubscribe" link; it's automatically included in the footer for compliance, not an optional toggle.
* Option A:Incorrect. You can set a custom reply-to address.
* Option C:Incorrect. A custom "From" address is configurable.
* Option D:Incorrect. A "Show Online version" link checkbox is available.The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).
NEW QUESTION # 81
What is one purpose of the link title attribute when adding URLs in the block-based editor?
Answer: A
Explanation:
In SAP Emarsys' block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:
* Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.
* Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.
* Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.
* Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title's role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
NEW QUESTION # 82
You are implementing Web Channel and you are told to use all Web campaign types available. What are your choices? Note: There are 3 correct answers to this question.
Answer: B,C,D
Explanation:
SAP Emarsys Web Channel offers specific campaign types:
* Option A (Embed):Correct. Replaces an element on the site with campaign content.
* Option B (Ribbon):Correct. Displays a banner at the top or bottom of the page.
* Option E (Overlay):Correct. Shows content (e.g., pop-ups) above the website.
* Option C:Incorrect. "Space" is not a Web Channel campaign type; it's a misnomer.
* Option D:Incorrect. "Category" relates to recommendations, not a distinct campaign type.The SAP Emarsys Help Portal under "Web Channel" lists Embed, Ribbon, and Overlay as types.References:SAP Emarsys Help Portal - "Web Channel" (https://help.emarsys.com/).
NEW QUESTION # 83
Which of the following describe Automation programs? Note: There are 2 correct answers to this question.
Answer: B,D
Explanation:
Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:
* Option A:Correct. Interactions are designed for real-time, event-driven programs reacting to customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.
* Option C:Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome series, re-engagement), offering scheduled and structured workflows.
* Option B:Incorrect. Automation Center and Interactions have different entry points; Automation Center uses segments or events, while Interactions rely on real-time triggers.
* Option D:Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring compliance with marketing preferences.The SAP Emarsys Help Portal under "Automation Center" and
"Interactions" clarifies these distinctions.References:SAP Emarsys Help Portal - "Automation Center" and "Interactions" (https://help.emarsys.com/).
NEW QUESTION # 84
You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?
Answer: A
Explanation:
A -1 audience size in Digital Ads indicates:
* Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.
* Option A:Incorrect. Insufficient contacts would show a low number, not -1.
* Option B:Incorrect. Multiple identifiers don't inherently prevent size reporting.
* Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under
"Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/).
NEW QUESTION # 85
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